• kelda white
  • malvern hills area of outstanding natural beauty
  • old meg
  • plastic bags no thanks!
  • new vista publications
  • lemontree
  • warm front grants
  • PenguinSoft Consulting Ltd

corporate id

To re-design and create a logo design for Malvern Hills Area of Outstanding Natural Beauty that is distinct from all other logos, with a simple design, strongly branded and with a modern look.
The brief for this project was to create a fresh and vibrant logo to modernise the perception of Old Meg Morris, whilst still maintaining a traditional feel.

The logo uses the side’s colours, with a modern font and a straw boater added to reflect this distinctive item of kit which is worn when dancing.

The brief for this project was to create a striking logo which would be used to promote the ban on plastic bag use within the Malvern area.

The recycling logo has been adapted and has the loop broken, which emphasises that plastic bags are not fully recyclable and do not biodegrade but photograde. The arrow also points downwards to suggest that plastic bags contaminate the land. The adapted logo also represents the shape of a tree, which reflects the green issues surrounding the project.